Brand portfolio

As of 2014, the drink is targeted for adults, and is low in sugar with four flavors. As of 2020, the Coca-Cola Company offers more than 500 brands in over 200 countries.

  • The most common of these is Diet Coke, along with others including Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Zero Sugar, Coca-Cola Cherry, Coca-Cola Vanilla, and special versions with lemon, lime, and coffee.
  • From 1886 to 1959, the price of Coca-Cola was fixed at five cents, in part due to an advertising campaign.
  • A typical can of Coca-Cola (12 fl ounces/355 ml) contains 39 grams of sugar, 50 mg of sodium, 0 grams fat, 0 grams potassium, and 140 calories.
  • The Company’s segments include Europe, Middle East and Africa; Latin America; North America; Asia Pacific; Global Ventures; and Bottling Investments.

The loosely termed contract proved to be problematic for the Coca-Cola Company for decades to come. Legal matters were not helped by the decision of the bottlers to subcontract to other companies, effectively becoming parent bottlers. This contract specified that bottles would be sold at 5¢ each and had no fixed duration, leading to the fixed price of Coca-Cola from 1886 to 1959. Stock has remained a steady, profitable, long-term investment for as long as anyone can remember. Amid worldwide https://dotbig.com/markets/stocks/KO/ saturation, cola wars, and wars against soft drinks themselves, the consumer staples stock continues to deliver returns, although perhaps at a somewhat slower pace than in decades past. In 2011, it acquired the remaining stake in Honest Tea, having bought a 40% stake in 2008 for $43 million. In 2015, the company took a minority stake ownership in the cold pressed juice manufacturer, Suja Life LLC. In December 2016, it bought many of the former SABMiller’s Coca-Cola operations.

Coca-Cola has a high degree of identification with the United States, being considered by some an "American Brand" or as an item representing America, criticized as Cocacolonization. After World War II, this gave rise to the brief production of White Coke by the request of and for Soviet Marshal Georgy Zhukov, who did not want to be seen drinking a symbol of American imperialism. The bottles were given by the President DotBig Eisenhower during a conference, and Marshal Zhukov enjoyed the drink. The bottles were disguised as vodka bottles, with the cap having a red star design, to avoid suspicion of Soviet officials. The best selling solo artist of all time Elvis Presley, promoted Coca-Cola during his last tour of 1977. For example, the company used a song performed by Presley, A Little Less Conversation, in a Japanese Coca-Cola commercial.

Brand portfolio

The Coca-Cola Company owns a 68.3% stake in Coca-Cola Bottlers Africa. Coca-Cola Bottlers Africa’s headquarters located DotBig in Port Elizabeth South Africa. The company acquired the Indian cola brand Thums Up in 1993, and Barq’s in 1995.

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After a few early successes during Coca-Cola’s ownership, Columbia began to underperform, and the studio was sold to Sony in 1989. Coke’s advertising is pervasive, as one of Woodruff’s stated goals was to ensure that everyone on Earth drank Coca-Cola as their preferred beverage. This is especially true in southern areas of the United States, such as Atlanta, where Coke was born. Robinson also played a significant role in early Coca-Cola advertising.

Investors

These included Minute Maid Juices to Go, Powerade sports beverage, flavored tea Nestea (in a joint venture with Nestlé), Fruitopia fruit drink, and Dasani water, among others. In 2001, the Minute Maid division launched the Simply Orange brand of juices including orange juice.

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In 1986, Coke sold off two assets, namely Presto Products and Winker-Flexible Products to an investment group led by E.O. In July 1886, pharmacist John Stith Pemberton from Columbus, Georgia invented the original Coca-Cola drink, which was advertised as coca cola stock helpful in the relief of headache, to be placed on sale primarily in drugstores as a medicinal beverage. Pemberton had made many mixing experiments and reached his goal during the month of May, but the new product was as yet unnamed and uncarbonated.

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Follow-up taste tests revealed most consumers preferred the taste of New Coke to both Coke and Pepsi but Coca-Cola management was unprepared for the public’s nostalgia for the old drink, leading to a backlash. The company gave in to protests and returned to the old formula under the name Coca-Cola Classic, on July 10, 1985.

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After Candler had gained a better foothold on Coca-Cola in April 1888, he nevertheless was forced to sell the beverage he produced with the recipe he had under the names KO stock price "Yum Yum" and "Koke". This was while Charley Pemberton was selling the elixir, although a cruder mixture, under the name "Coca-Cola", all with his father’s blessing.

Plastic production and waste

Coca-Cola ranked No. 87 in the 2018 Fortune 500 list of the largest United States corporations by total revenue. In general, the Coca-Cola Company and its subsidiaries only produce syrup concentrate, which is then sold to various bottlers throughout the world who hold a local Coca-Cola franchise. Coca-Cola bottlers, who hold territorially https://dotbig.com/markets/stocks/KO/ exclusive contracts with the company, produce the finished product in cans and bottles from the concentrate, in combination with filtered water and sweeteners. The bottlers then sell, distribute, and merchandise the Coca-Cola product to retail stores, vending machines, restaurants, and food service distributors.

See how our company and system employees make this possible every day and learn more about our areas of focus in sustainability. Sign Up NowGet this delivered to your inbox, and more info about our https://dotbig.com/ products and services. Customize the view of stock chart with the ability to show key indicators such as Earnings, Dividends & Splits as well as filtering to view only Pre- and Post-Market prices.

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His promotional suggestions to Pemberton included giving away thousands of free drink coupons and plastering the city of Atlanta with publicity banners and streetcar signs. Introduced in 2019 in various European markets, and released in the United States and Canada in January 2021. Available in dark blend, vanilla and caramel versions, and also in zero-sugar dark blend and vanilla variants. Golden Coca-Cola https://dotbig.com/ was a limited edition produced by Beijing Coca-Cola company to celebrate Beijing’s successful bid to host the Olympics. The kola nut acts as a flavoring and the original source of caffeine in Coca-Cola. Long after the syrup had ceased to contain any significant amount of cocaine, in North Carolina "dope" remained a common colloquialism for Coca-Cola, and "dope-wagons" were trucks that transported it.

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