The company started to expand in to new frontiers of the doll industry. In 1971 LEGO begun to target young women with the advantages of furnishings and dollhouses; in 1974 that introduced their first person figures, called Minifigures; and in 1979 it expanded into space with sets displaying astronaut minifigures, rockets, lunar rovers and spaceships. The Successione series debuted that same year, a line of earrings elements aimed toward young girls. This period also noticed the creation of a management structure, with Godtfred Kirk Christiansenâs son and daughter Kjeld Kirk Kristiansen getting started with the managerial staff and working to modernize the companyâs manufacturing strategies.
The 1971s also saw the introduction of something that allowed customers to pick out certain bricks they wanted to purchase and create their own units, rather than purchase pre-made equipments; this is popular with adults, as well as children. In the same decade, Profano branched away into middle ages territory when using the Castle motif, and in 80 the company added why not try here their first train sets to its lineup.
In 1989 Lego unveiled the Pirate topic, and with it a wide variety of pirate boats, wasteland islands and treasure. The company also expanded its assortment of facial expressions, adding beards, eye bits and lip stick in addition to the common two eye and laugh. Some more aged Lego hobbyists resented these kinds of changes, choosing the more straightforward faces of earlier models.
As Profano expanded right into a huge multinational corporation, it had to find ways to fulfill the needs of their big name purchasers like Aim for, Wal-Mart and Toys âRâ Us, which will demanded larger selections and faster transport times. To maintain with these needs, the company began to reduce total production time for new products by causing more by using computerized set up systems.
